Press release
Robust growth in GCC ( Gulf Cooperation Council) outbound tourism drives increased Asian participation at ATM (Arabian Travel Market) 2026
Between 2024 and 2026, ATM saw Asian participation grow at a 13.95% CAGR
GCC visitors to Thailand increase 12% in 2025
GCC tourists spend more than 11 times the global average per trip in Asia
Dubai, United Arab Emirates, 11 February 2026: Arabian Travel Market (ATM) 2026,
which takes place at the Dubai World Trade Centre on 4-7 May, is projecting a
significant increase in exhibitors from Asia-Pacific countries, underpinned by a strong
13.95% compound annual growth rate (CAGR) in participation from Asian exhibitors
over the 2024–2026 period.
The burgeoning participation from Asian destinations runs in parallel with the continued
strong growth of GCC outbound travel to the Asia-Pacific region. Thailand, Malaysia,
Singapore, Vietnam, and Japan remain among the most in-demand destinations for Gulf
travellers, supported by robust air connectivity and increasingly competitive airfares.
Asia-Pacific remains a significant air travel market, with Southeast Asia in particular
experiencing significant growth, contributing to a projected 5.9% increase in Middle East
air passenger traffic in 2025, according to the Airports Council International (ACI)
World’s 2025 global air traffic forecast.
This is further compounded by data from the 2025 ATM Travel Trends Report,
developed in collaboration with Tourism Economics, an Oxford Economics company,
which shows that destinations such as Thailand are set to attract more travellers from
the Middle East region as preferences shift and more destination choices open up.
“Thailand is the standout performer, as Asia-Pacific takes an even greater share of
outbound travel from the Middle East, with over ten million extra tourism nights
expected in 2030 compared with current levels, according to our report,” said Danielle
Curtis, Exhibition Director ME, Arabian Travel Market.“It is one of the top outbound destinations for the UAE and broader GCC in 2025, with
12% growth year-on-year. Excluding inter-regional travel in the Middle East, Thailand is
forecast to capture the second largest volume of outbound leisure nights for the period
2025-2030, with 33%,” she added.
Tourism boards from across Asia confirmed for ATM 2026 include the Tourism Authority
of Thailand, Hong Kong Tourism Board, Cambodia Tourism Marketing and Promotion
Board, Sri Lanka Tourism Promotion Bureau, Korea Tourism Organization, the Ministry
of Tourism of the Republic of Indonesia, Brunei Tourism and Visit Maldives Corporation,
among many others.
Exhibitors that confirmed include Hilton Hotels of Malaysia, Conrad Singapore
Orchard, The Garden Hotel Company Ltd. (Guangzhou), Hilton Maldives Amingiri
Resort & Spa, ROKU KYOTO, LXR Hotels & Resorts, Six & Six Private Islands, Ayana
Hospitality and China Cultural Centre in the UAE, to name a few.
A number of factors have driven this upward trend, including increased air connectivity,
more affordable travel options, and a growing appetite among GCC travellers for
diverse cultural experiences. Asian destinations also benefit from the fact that GCC
residents are among the world’s highest-value tourists, spending 11 times the global
average when travelling in Asia, according to the research company, Reso.
Strengthening economic ties between the Gulf and Asia is further supporting travel
flows. Trade between the two regions is projected to reach $802 billion by 2030,
according to insights from the global think tank Asia House, which expects the continent
to become the Gulf’s largest trading bloc by 2028.
To address this topic in more detail, ATM 2026 will feature a panel session on the
Global Stage entitled “Asia–GCC Corridor: The Next Great Growth Engine”. Industry
experts will examine the broader issue of how and why the GCC’s premium spenders
fueled one of the world’s most lucrative travel corridors.
“ATM supports the wider travel and tourism industry by analysing emerging trends,
addressing sector-wide challenges and equipping stakeholders with strategic insights to
strengthen existing revenue streams and unlock new ones,” added Curtis.
ATM 2026 will also deliver an in-depth exploration of global travel trends, innovations,
and growth opportunities through a packed content programme across the Global
Stage, Future Stage, and Experience Stage, featuring expert panels, market outlooks,
technology showcases, and destination briefings.
With the ATM Ultra Luxury Lounge, IBTM @ ATM and the co-located event, ATM
Travel Tech, which will have two dedicated halls, ATM 2026 will highlight the industry’s rapid response to shifting traveller expectations and its drive to build deeper connections across the global tourism ecosystem.
Registration is now live for ATM. Media can register here, to register as a visitor, click
here, and for enquiries related to exhibiting, please click here.
The latest ATM news stories are available at https://hub.wtm.com/category/press/atm-
press-releases/.
About ATM
Now in its 33 rd year, Arabian Travel Market (ATM) is the leading global platform driving growth and
innovation across every sector of the travel and tourism industry. Held annually in Dubai – the
gateway to global travel and tourism with its unmatched connectivity – ATM is where the energy of
opportunity comes to life.
More than just an event, ATM is a dynamic hub for industry communities, featuring forums,
experiences, and networking opportunities that continue well beyond the show floor throughout the
week. Now in a period of rapid expansion, ATM has grown 16% year-over-year, attracting over
55,000 travel professionals from 166 countries.
About IBTM @ ATM
IBTM @ ATM is the dedicated business events (MICE) hub within Arabian Travel Market (ATM),
connecting the global meetings, incentives, conferences, and exhibitions (MICE) community with the
Middle East’s rapidly expanding meetings and mega events sector.
The feature brings together association planners, conference organisers, corporate buyers, and
incentive agencies with destinations, venues, DMCs, and business event suppliers specialising in
world-class events. With a comprehensive hosted buyer programme, targeted networking, pre-
scheduled appointments, and a dedicated Experience Stage featuring expert-led sessions, IBTM @
ATM is the essential platform for driving innovation, collaboration, and growth across the global
meetings industry.
About ATM Travel Tech
ATM Travel Tech is the premier co-located technology event within Arabian Travel Market (ATM),
dedicated to showcasing the groundbreaking innovations set to transform global travel by 2040.
ATM Travel Tech will feature more than 180 exhibitors from 30 countries across two dedicated halls,
providing a dynamic platform for the technologies, partnerships, and ideas shaping the future of
travel.
At its core, the Tech & Innovation Hub spans 850m², offering immersive demos in AI, VR and AR,
robotics, fintech, and green technologies. The Future Stage will bring together global tech leaders,
entrepreneurs, and futurists to discuss artificial intelligence, immersive commerce, cybersecurity, and
sustainability, alongside the Start-up Pitch Battle. Evolving from ATM’s fastest-growing sector, ATM
Travel Tech provides a dynamic platform driving the future of travel technology.
The next edition of ATM will take place in Dubai from 4–7 May 2026.
https://www.wtm.com/atm/en-gb.html
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology
to build businesses for individuals, communities, and organisations. With a presence in 25 countries
across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to
creating an inclusive work environment for all our people. RX empowers businesses to thrive by
leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of
information-based analytics and decision tools for professional and business customers. For more
information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and
business customers. RELX serves customers in more than 180 countries and has offices in about 40
countries. It employs more than 36,000 people over 40% of whom are in North America. The shares
of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock
exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.
Note: Current market capitalisation can be found at http://www.relx.com/investors
World Travel Market (WTM) portfolio comprises leading travel events and online portals across four
continents. The events are:
WTM Spotlight in Saudi Arabia is the definitive launchpad for Saudi Arabia’s tourism ambitions – a
platform purpose-built to connect the Kingdom’s growing tourism sector with the global travel
industry. The show promotes meaningful exchange between regional stakeholders and international
players. It’s where global travel brands gain direct access to one of the most promising new markets,
and where Saudi Arabia showcases its destinations, vision, and investment opportunities to the
world. WTM Spotlight Riyadh plays a vital role in shaping the Kingdom’s journey as a rising force in
global tourism.Next event: 8-10 September 2026 at the Riyadh Front Exhibition and Conference Centre (RFECC)
http://spotlight-riyadh.com/
WTM London is the world’s most influential travel & tourism event for the global travel community.
The show is the ultimate destination for those seeking a macro view of the travel industry and a
deeper understanding of the forces shaping it. WTM London is where influential travel leaders,
buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate
business outcomes.
Next event: 3 to 5 November 2026 at ExCel London.
http://london.wtm.com/
WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000
tourism professionals during the three-day event. The event offers qualified content together with
networking and business opportunities. In this its ninth edition – there have been eight face-to-face
events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to
focus on effective business generation, and achieved the advance booking of six thousand meetings
that were held between buyers, travel agents and exhibitors in 2022.
Next event: 14 to 16 April 2026 – Expo Center Norte, SP, Brazil.
http://latinamerica.wtm.com/
WTM Africa launched in 2014 in Cape Town, South Africa. In 2022, WTM Africa facilitated more
than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to
2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.
Next event: 13 to 15 April 2026 – Cape Town International Convention Centre, Cape
Town http://africa.wtm.com/
About ATW Connect
Africa Travel Week’s digital arm, is a virtual hub packed to the seams with
interesting content, industry news and insights, and the opportunity to hear from experts on a variety
of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and
tourism industry connected. ATW Connect focuses on inbound and outbound markets for general
leisure tourism, luxury travel and the MICE/business travel sector as well as travel technology.
https://atwconnect.com/
WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry
professionals around the world. The resource hub offers the latest guidance and knowledge to help
exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus
pandemic. WTM Portfolio is tapping into its global network of experts to create content for the
hub.
Media contact:
TRINA QUINTANA
Account Manager
Indigo Icon Tower, Jumeirah Lakes Towers
Dubai, United Arab Emirates
Tel: +971 4 365 2711 | Mobile: +971 55 339 6255
E-mail: trina.quintana@shamalcomms.com
Website: www.shamalcomms.com
A member of the ECCO Communications