Today, Canon Europe has been recognised as an industry-leader, with the European Imaging and Sound Association (EISA) honouring Canon with five prestigious accolades.
The 2019 Awards showcase Canon’s unrivaled optical excellence and heritage, with the awards going to the EOS RP alongside RF and EF lenses. Since the high-profile launch of the EOS R System in September 2018, Canon has redefined photographic boundaries, designing bodies and lenses to expand shooting possibilities for amateur and professional photographers alike – which is reflected in this year’s awards.
Canon is proud to have been awarded:
Canon EOS RP named EISA Best Buy Full-Frame Camera 2019-2020
RF 28-70mm F 2L USM named EISA Lens Innovation 2019-2020
RF 50mm F 1.2L USM named EISA Standard Prime Lens 2019-2020
RF 24-105mm F 4L IS USM named EISA Standard Zoom Lens 2019-2020
EF 600mm f/4L IS III USM named EISA Super-Telephoto Prime Lens 2019-2020
For decades, Canon has been developing the core components of imaging, using in-house research and development across the full line-up from mirror less bodies to EF lenses. The expertise and technical knowledge in place create innovative and award-winning products – developed in-line with technological advancements and end-user feedback, the EOS R System incorporates the best of the original EOS world. The RF lens mount’s short back focus and wide 54 mm mount diameter has made it possible for Canon optical engineers to have the degree of freedom to create a new generation of optics – providing balance between reducing the size of the system, high-quality images and high-spec performance.
Earlier this year, Canon bolstered its commitment to the future of the EOS R System, by showcasing a robust lens road map, consisting of six RF lenses to be launched during 2019 and an expanded range due in 2020. As well as updates to the EOS R System expected in the future, including silent, fast and smooth auto focus, and constant aperture. With a strong focus on developing new technologies, Canon is creating tools for the future of imaging – utilising the EOS R System, expanding capabilities and providing versatile products across the full line-up, from full frame mirror less to DSLR.
Yuko Tanaka, Product Marketing Director at Canon Europe said:
“Canon has a long-standing reputation of delivering best-in-class products, built on the foundations of the three core components of imaging; lenses, sensors and processors. These pioneering products span the full line-up – from photography, to cinema and broadcast – which is something we are hugely proud of,”
“We have a desire to continuously innovate, which keeps Canon at the forefront of optical excellence as our expertise shapes the industry standard for lens development. These awards from EISA reinforce that we’re 100% committed to delivering an incredible imaging experience for every one of our customers – we are happy that EISA recognises the value of our EOS R System, bodies and lenses. Our optical heritage continues to pave the way for future innovations within the industry.”
Looking ahead, Canon will continue to invest in the unrivaled EOS world, with a range of cameras and RF and EF lenses, setting new heights in image quality, optical excellence and performance – all while satisfying the ever-evolving demands of its customers.
Voted by a respected and well-known panel of judges, consisting of editors from 60 internationally respected consumer electronics magazines across 30 countries, EISA continues to celebrate products that combine the most advanced expertise and desirable features in their class.