Local artiste and BET award winner Edirisah Musuuza aka Eddy Kenzo has been unveiled as Uganda’s new tourism ambassador by the state minister for tourism Godfrey Kiwanda Ssuubi in Kampala.
Hon Minister Kiwanda says that the entire ministry is proud to be associated with a man like Kenzo who sings positively about the country unlike some musicians who portray negativity in their music.
The minister said Kenzo’s volunteer tasks include marketing the tourism sector from the four fronts which he identified as the, Tulambule Campaign that creates local awareness of Uganda’s visibility in the East African region, Destination Uganda Campaign that seeks to attract tourists from the rest of Africa, Twende Uganda Tourism Campaign and the Global Pearl of Africa Campaign.
Kiwanda noted that Kenzo’s global profile will help Uganda’s visibility as a preferred tourist destination and mentioned that Kenzo had agreed to sign on as an ambassador at a time when Uganda needed him the most. As the nation and the rest of the world has been hit by the COVID-19 pandemic.
He also said Kenzo’s music has been so instrumental in restoring hope, building confidence and showcasing Uganda’s strength and that his job will be blending his music appeal with the beauty of Uganda and encourage both local and international tourists to explore the country.
Kenzo revealed that he has been a tourism ambassador for Kenya and had helped to market the country’s tourism sector during which time he traversed nearly every corner of the East African nation and one day he was challenged by one of his fans who questioned his loyalty to his home country.
He adds that despite his desires to join the Tulambule Campaign when it was launched in August 2016. He was still contractually bound to Kenya and as soon as his contract with Kenya expired, he was able to call Minister Kiwanda and pledge to volunteer as Uganda’s ambassador for tourism.
Kenzo also pledged to employ his vast network of friends and professionals across the globe to help unlock Uganda’ s tourism potential as well as encouraging the youth here to embrace their country’s tourism industry.
Kenzo joins a high profile team of Ugandan celebrities that include Zari Hassan and Fabiola who were also once brand ambassadors of Uganda’s tourism sector.
Source: The NewVision